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home | Practice Mastery
 

Practice Mastery

Practice Mastery Blueprint:
Building and Sustaining a Thriving
Clinical Practice During Perceived Economic Chaos
By Ron Grisanti, D.C.

The "Practice Mastery Blueprint" training consists of 21 powerful lessons that are available from the links at the bottom of this page.

The above headline speaks volumes and causes one to think that just maybe this whole economic poor talk is between the ears of folks who simply have been hypnotized by the power of media marketing.

Never in my 28 years of clinical practice have I seen more doctors and practice owners paralyzed by what one honestly perceives as the worst of times.

Not a week goes by that I am asked by a practice owner and/or doctor who owns his practice, “how are things going”? Has your practice/practice been effected by the recession?

To be quite honest, that question makes me very uncomfortable because my answer does not match the “misery loves company” answer the person is anticipating I will answer.

Get my point?

You see, I have not seen nor does it appear to be creeping up behind me that this perceived recession monster is taking hold of my practice.

No, in fact, this has been the best of times with record breaking months. Patient referrals have been at an all time high and it simply shows that the economic recession, as many see it, has decided to pass by my practice and grab hold of some poor soul who is not privy of the fundamentals of strategic practice mastery.

My objective and more important my sincere desire is to share with you a thinking process and solid practical steps to catapult your practice to a level that simply is unstoppable.

How does that sound and are you ready to take me on for this exciting challenge?

I hope so. It will have a profound impact on your personal and practice success.

The Fundamentals of Practice Mastery

If you really want to succeed in developing a practice that will “wow” you and your patients, then I recommend you listen real close to what I am about to share with you.

Nothing and I mean nothing I will be telling you is to be discounted. In fact it needs to be wholeheartedly embraced and promptly taken action on.

If there is one thing that “irks” me, I would have to say is the doctor/practice owner who claims he/she needs help but when told what that help will consist of retreats to their “poor me” comfort zone. What a pity.

As you read every word of this powerful thesis on practice mastery, I promise there will be things that I say that will both empower you and at the same time infuriate you. Ah, but the things that get you “ticked” will almost undoubtedly be something that requires a new way of thinking. Something of a paradigm shift.

I can say with 150% confidence that the roadmap for building and maintaining a world class practice is not really any different than it was when I started over 28 years ago.

Yes, there are some better tools for practice management such as computers but the bottom-line is nothing has really changed. You still must possess the “raw” qualities that it takes to set your practice apart and blow past any competitor in your town.

Now if those words offend you and you assume that your friendly colleague down the road is sincerely interested in your financial well-being, I am sad to say, it ain’t so. (how is that for proper grammar? J)

The truth of the matter is, your colleague does not give squat about you. Yes, he/she may show kindness to you and even be your best friend. The battle cry is “every man and woman for themselves”. The quicker you learn that you are alone in making it happen, the quicker you will discover the pot of gold at the end of the rainbow.

Now I want to finish that train of thought and tell you that we as doctors should by no means be rude or indignant toward our colleagues. No not at all. In fact, I am the first to go the extra mile to help a suffering and mentally defeated colleague resume a level of dignity and practice success.

I sincerely believe that there is plenty of opportunity for double or triple the number of doctors in your community and I mean that.

What I want to make perfectly clear to, is YOU first must succeed and succeed in a BIG way so that you have enough cushion to withstand the “woe is mean syndrome” of colleagues looking for someone who can wallow and join them in their pitiful down in the dumps thinking.

So with all that being said, are you still ready to join me on this journey to the depths of practice mastery?

Ok, I am ready too!

Here we go.

First and foremost, there is a formula that guarantees practice success. This is no “highfalutin” formula. But is one backed by a solid track-record of practice successes.

If you embrace and put into action what you are about to learn, you too will join the ranks of the most respected practices in the world. Yes in the world.

Please use the links below to progress through the 21 lesson program I have set up for you:


Lesson 1: The Practice Mastery Formula
Lesson 1: The Practice Mastery Formula Vision Destination X Current Reality X Clinical Competency X Practice System Development X Strategic Marketing = Practice Mastery . . . keep reading
Lesson 2: Vision Destination
Lesson 2: Vision Destination I realize that you have probably read or at least heard about the concept of having a vision. Having a dream. How about the law of attraction? What do you know about it? And if you know anything about it have you studied it and practiced this powerful universal principle. . . . keep reading
Lesson 3: Current Reality & Structural Tension: The Top Secret of the Elite 1%
Lesson 3: Current Reality & Structural Tension: The Top Secret of the Elite 1% It was 1984 and I was attending an interesting seminar on high level practice growth. The two days attending the seminar were enlightening but not life-changing. What occurred at the break during a two minute discussion with the keynote speaker "was" life-changing. In fact he challenged the status quo as it relates to developing a power practice and left me with a brand new perspective on achieving any goal in record time. . . . keep reading
Lesson 4: Current Reality and Personal and Practice Audit
Lesson 4: Current Reality and Personal and Practice Audit It is essential that you do a thorough and somewhat exhaustive inventory of your personal strengths and weaknesses. Included in your inventory should be the information included in this training lesson . . . keep reading
Lesson 5: What are you selling?
Lesson 5: What are you selling? You may have heard the saying that a customer who buys a drill from isn't actually buying a drill, they're buying a hole. They don't need a drill, they need what a drill provides, which, of course, is a hole. This is equally true for your practice regardless of what you believe you are selling. And when it comes to effective and successful practice development recognizing this distinction can make all the difference in the world. . . . keep reading
Lesson 6: McDonald-mize Your Practice
If you've been driving yourself crazy running a practice that's become a monster you have to feed with your time and effort day after day, week after week, month after month then read on and be prepared to change your life. . . . keep reading
Lesson 7: Time Management Mastery: Multiply Your Productivity
Lesson 7: Time Management Mastery: Multiply Your Productivity Unless you're very disciplined you spend around 80% of your time on urgent nonproductive tasks. Only 20% or less of your time is invested in key profit producing activity. . . . keep reading
Lesson 8: Strategic Marketing
Lesson 8: Strategic Marketing Positioning for Maximum Practice Growth - For this project, you'll need your Yellow Pages. If you are just starting out, do this right away. If you've been in practice a while, do it right away, too. . . . keep reading
Lesson 9: Increasing Word Of Mouth -- Referral Procedures
Lesson 9: Increasing Word Of Mouth -- Referral Procedures If you're like most practices around half of your turnover comes from practice created by word of mouth. If word of mouth is so effective why not make it easy for your happy and highly satisfied patients to send you highly qualified patients by implementing formalized referral systems in your practice? . . . keep reading
Lesson 10: Identify Centers of Influence -- Marketing Procedures
Why try to advertise or market to one client at a time when you can find "centers of influence" who can send you a steady stream or even a great flood of patients? . . . keep reading
Lesson 11: The Two Step Advertising Strategy
Traditional advertising techniques are rarely profitable and often with a variety of lower cost or no cost techniques of promotion you can phase out more expensive promotional methods like paid advertising. . . . keep reading
Lesson 12: The Potent Business Card
What is the purpose of a business card? Well, the theoretical purpose of a business card is so your potential patient keeps it handy and in case he or she ever needs your services. It's meant to serve as a reminder of what you do. . . . keep reading
Lesson 13: Yellow Page Advertising
I have to admit most doctors haven't a clue how best to market themselves via the yellow pages. Now I will tell you with 100% confidence that yellow page advertising does work but only if you know what you are doing. If not, you are in for a heap of money that you simply can't get back. . . . keep reading
Lesson 14: How To Get And Write A Testimonial Letter That Will Double and Even Triple Your Referrals!
It's not difficult to get testimonials for your practice, provided you deliver A+ healthcare. You only need to ask. Here are some tips on how to get all the glowing testimonials you need. . . . keep reading
Lesson 15: Peak Demand and Capacity:Understand This One Concept and Watch Your Practice Double and Triple
All businesses have very specific peak demand times and it is no different with healthcare professionals. For instance, what time would you say most people including yourself eat out at restaurants on Friday or Saturday evening. I bet you said something in the neighborhood of 5PM to 8:30PM. . . . keep reading
Lesson 16: The Ball and Chain Challenge Afflicting Practice Success
Lesson 16: The Ball and Chain Challenge Afflicting Practice Success Do you have a pile of reports, questionnaires and e-mails that you have not yet addressed? If so, you are "blocking" your success . . . keep reading
Lesson 17: Free Publicity -- How to Get the Mainstream Media to Run a News Story about Your Service and Make You a Local and Even a National Celebrity
Lesson 17: Free Publicity -- How to Get the Mainstream Media to Run a News Story about Your Service and Make You a Local and Even a National Celebrity Most practice can gain thousands or even hundreds of thousands of dollars worth of free exposure in the press simply by learning the secrets of gaining free publicity.  . . . keep reading
Lesson 17a: The Press Release Bait Strategy: Quickly Generate High-Quality Leads
Lesson 17a: The Press Release Bait Strategy: Quickly Generate High-Quality Leads When your business feels dead in the water, with no new-customer excitement blowing your way, here's a quick, easy and inexpensive way to generate leads. . . . keep reading
Lesson 18: The Right Way to Develop a Massive List of Potential New Patients Who Respect and Admire You.
If there is one area of marketing that most doctors miss the boat on, it would have to be e-mail marketing. I am simply amazed and dismayed with the number of doctors who overlook this diamond in the rough form of marketing. . . . keep reading
Lesson 19: Thank Yous Create Loyalty And Multiply Profits -- Thank You Procedures
Create procedures for showing appreciation to your staff, patients, suppliers and everyone you do business with. . . . keep reading
Lesson 20: Strategic Communication vs. Mastery over Vocal Regurgitation
How is that for a unique title? We live in an era where people are less trusting and less confrontational. Most folks will nod and listen intently to a person of influence and will establish a subconscious opinion about that person. . . . keep reading
Lesson 21: Basics of Writing a Narrative Report
By Robert Conti, D.C., C.C.I.C., ABDA
Writing a good narrative report is crucial if you want to do personal injury work. The first thing I want to say is that there is no one correct way to prepare a narrative report. I know that there are a lot of software programs out in the marketplace that automate the process of narrative report writing.  . . . keep reading