Practice Mastery Blueprint: Building and Sustaining a Thriving Clinical Practice During Perceived Economic Chaos
By Ron Grisanti, D.C.
The "Practice Mastery Blueprint" training consists of 21 powerful lessons that are available from the links at the bottom of this page.
The above headline speaks volumes and causes one to think that just maybe this whole economic poor talk is between the ears of folks who simply have been hypnotized by the power of media marketing.
Never in my 28 years of clinical practice have I seen more doctors and practice owners paralyzed by what one honestly perceives as the worst of times.
Not a week goes by that I am asked by a practice owner and/or doctor who owns his practice, “how are things going”? Has your practice/practice been effected by the recession?
To be quite honest, that question makes me very uncomfortable because my answer does not match the “misery loves company” answer the person is anticipating I will answer.
Get my point?
You see, I have not seen nor does it appear to be creeping up behind me that this perceived recession monster is taking hold of my practice.
No, in fact, this has been the best of times with record breaking months. Patient referrals have been at an all time high and it simply shows that the economic recession, as many see it, has decided to pass by my practice and grab hold of some poor soul who is not privy of the fundamentals of strategic practice mastery.
My objective and more important my sincere desire is to share with you a thinking process and solid practical steps to catapult your practice to a level that simply is unstoppable.
How does that sound and are you ready to take me on for this exciting challenge?
I hope so. It will have a profound impact on your personal and practice success.
The Fundamentals of Practice Mastery
If you really want to succeed in developing a practice that will “wow” you and your patients, then I recommend you listen real close to what I am about to share with you. Nothing and I mean nothing I will be telling you is to be discounted. In fact it needs to be wholeheartedly embraced and promptly taken action on. If there is one thing that “irks” me, I would have to say is the doctor/practice owner who claims he/she needs help but when told what that help will consist of retreats to their “poor me” comfort zone. What a pity. As you read every word of this powerful thesis on practice mastery, I promise there will be things that I say that will both empower you and at the same time infuriate you. Ah, but the things that get you “ticked” will almost undoubtedly be something that requires a new way of thinking. Something of a paradigm shift. I can say with 150% confidence that the roadmap for building and maintaining a world class practice is not really any different than it was when I started over 28 years ago. Yes, there are some better tools for practice management such as computers but the bottom-line is nothing has really changed. You still must possess the “raw” qualities that it takes to set your practice apart and blow past any competitor in your town. Now if those words offend you and you assume that your friendly colleague down the road is sincerely interested in your financial well-being, I am sad to say, it ain’t so. (how is that for proper grammar? J) The truth of the matter is, your colleague does not give squat about you. Yes, he/she may show kindness to you and even be your best friend. The battle cry is “every man and woman for themselves”. The quicker you learn that you are alone in making it happen, the quicker you will discover the pot of gold at the end of the rainbow. Now I want to finish that train of thought and tell you that we as doctors should by no means be rude or indignant toward our colleagues. No not at all. In fact, I am the first to go the extra mile to help a suffering and mentally defeated colleague resume a level of dignity and practice success. I sincerely believe that there is plenty of opportunity for double or triple the number of doctors in your community and I mean that. What I want to make perfectly clear to, is YOU first must succeed and succeed in a BIG way so that you have enough cushion to withstand the “woe is mean syndrome” of colleagues looking for someone who can wallow and join them in their pitiful down in the dumps thinking. So with all that being said, are you still ready to join me on this journey to the depths of practice mastery? Ok, I am ready too! Here we go. First and foremost, there is a formula that guarantees practice success. This is no “highfalutin” formula. But is one backed by a solid track-record of practice successes. If you embrace and put into action what you are about to learn, you too will join the ranks of the most respected practices in the world. Yes in the world.
Please use the links below to progress through the 21 lesson program I have set up for you:
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